INTERACTIVE DESIGN
Provided creative & technical direction for this youth-oriented mobile game. Also supervised development on Android versions (compatible with Droid 2, Droid Incredible and other performant Android devices). Illustrated new background art, supervised interaction design and character animation. Hired and supervised programmer/developers.
problem. The enigma of business stagnation faced this youth-oriented book publisher. How can we help them move beyond the brick-and-mortar linked book business into gaming and film?
opportunity. Working with a cross-section of business stakeholders, developers, and even foreign rights holders, we developed a suite of mobile games and tap based amusement apps from the ground up. This helped the organization take advantage of its characters to develop fun, consumer facing mobile games.
results. Customer feedback was positive and even effusive, and the organization began to establish itself as a broader youth content and entertainment provider, within its niche of Japanese imported and influenced content.